Leading UX & Product Design across enterprise SaaS, fintech, and complex B2B ecosystems. I combine hands-on research — from JTBD interviews to mixed-method studies — with AI-integrated workflows and scalable design systems to drive measurable business outcomes.
Work Experience
Ensuria Technologies
Leading UX direction and a cross-functional team building a B2B/B2C insurance product from zero in a regulated industry. My focus: user-centered structure, evidence behind decisions, and measurable outcomes — translating product strategy into a backlog and delivery process where none existed. Owning UX end-to-end from discovery to launch, and shipping the MVP through an AI-assisted workflow I designed myself: deciding which work to delegate to AI, which to verify manually, and keeping every change reversible.
LuxoftDXC Technology
Client-facing UX leadership across five enterprise engagements in fintech, banking, retail and oil & gas. Managed three design teams in parallel — grew and onboarded a 6-person team inside the design department, led 4 designers on the Halliburton research effort, and hired and onboarded a 3-person team for Deutsche Bank. Owned research and delivery, worked inside client design systems, and presented design decisions directly to client-side executives and product leadership.
Designed a B2B desktop trading application integrating real-time market data feeds and advanced analytics. Focused on a user-friendly interface that optimized trader productivity and reduced errors.
Designed several internal applications for OPS Portal in Corporate Banking — a hub of back-office solutions for managing, analyzing and optimizing operational processes across different areas.
Designed the People Management system — a web application for HRs and Line Managers to develop their colleagues inside the Tesco corporation.
Researched requirements for updating a predictive maintenance system and built the Design Roadmap that guided the next phase of development.
Designed improvements for Decision Space Geosciences (DSG) — a complex end-to-end B2B desktop application that helps oil & gas engineers analyze and interpret geo-seismic data for the decision-making process.
Godex.io
Product design for a B2C crypto exchange. Redesigned the deposit flow — validated in a 50/50 A/B test, deposit conversion grew by 4%. Solution still in production 5+ years later.
Smartians
Product design work across mobile and web — information architecture, design systems, and user flows for client products.
Traffic Label
Responsible for visual communication between clients and the company. Developed the company website and affiliate manager websites. Worked directly with investor, marketing team and development.
Novel Entertainment
Improved visual communication on the side of internal products. Developed solutions to attract and retain traffic. Designed solutions for A/B testing and worked with analytical tools to identify user-flow errors.
Freelance
Developed design solutions for companies including Finscanner.com (online insurance), MibsTravelGroup (international tour operator), InCo Home, Lisap.com, Coffeeok.com.ua, Daddyskins.com and Questapp.in. Work spanned web design, branding, packaging and advertising design.
Side Projects & Teaching
Online e-commerce store
B2C e-commerce in arts & crafts. Grew average order value by 160%. Ran the store solo — product selection, pricing, UX, marketing, analytics.
Projector Institute of Digital Technologies
Mentor for the UX Design Beginning course at the Ukrainian Institute.
Professional Certificates